COOL
FORGED
Web studio · Caerphilly, South Wales

Raw ideas in. Forged in Wales.

Websites, booking systems and digital tools that help small businesses get more customers and waste less time.

Hammered into shape by hand, built to take a beating, delivered gleaming. No agencies, no nonsense.

For small businesses, trades and local firms across South Wales.

Fire up a project See the work
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On the anvil

What we forge

Three things that get a local business found and booked. Everything else we build sits underneath them.

/ 01

Websites

Fast, hand-coded websites that help a small business look as established as the big ones. Mobile-first, search-friendly, and built to turn visitors into customers rather than just look nice.

/ 02

Google Business Profile

The free listing that puts you on the map when someone nearby searches for what you do. Set up properly — categories, services, hours, service areas, photos, and a review link so you start building a rating.

Across the two client profiles we've set up, Google reported 710 views and 75 interactions between May and October 2026.

Already have a profile? We'll optimise it — £75, no website needed.

/ 03

Booking & quote systems

Enquiry forms built around how you actually take jobs — dates, times, passenger counts, job types — landing straight in your inbox. No app, no login, no monthly fee.

Also available

Built for clients who need more than a website. Quoted separately, because the scope varies too much for a fixed price.

  • CRM systems — track every lead, job and customer in one place
  • Spreadsheets & dashboards — job trackers, cost calculators, quote sheets
  • Automation — follow-ups and repetitive admin wired to run themselves
The method

From furnace to finish

1200°C
Week 1

Heat

We dig into your business — what you sell, who buys it, and what's currently costing you customers.

900°C
Week 1–2

Hammer

Design and build, fast. You see real progress in days, not months, and you shape it with us as it forms.

400°C
Week 2

Temper

Testing on real phones, real screens, real customers. Refined until it's hard-wearing and flawless.

Tempered
Week 2–3

Deliver

Launched, handed over, and supported. Cooled to gun-blue and built to last — you own it outright, no hostage fees, no lock-in.

In plain English: free chat about your business → we recommend what's actually worth doing → we design and build it → you see it live and we tweak it together → it goes live and we're still here afterwards.

Trusted by local businesses across South Wales

Marc Nash Plumbing & Heating Porky's Pic'ups Pork Scrappings SJ Travel Stuart's Executive Travel Jaz Travel
Out of the fire

Recent work

001

Marc Nash Plumbing & Heating

Gas Safe plumber · Website & Google Business Profile
Before: word of mouth only, nothing to find onlineAfter: 323 Google views and 29 direct contacts, May–Oct 2026
Marc Nash Plumbing & Heating website on a phone
→ 002

Porky's Pic'ups

Taxi hire · Website, PWA & booking system
Before: no online presence, phone-only bookingsAfter: 387 Google views and 46 direct contacts, May–Oct 2026
Porky's Pic'ups website on a phone
→ 003

Pork Scrappings

Rubbish & scrap removal · Website, PWA & quote form
Before: word-of-mouth and Facebook posts onlyAfter: live site taking quote requests, installable as an app
Pork Scrappings website on a phone
→ 004

SJ Travel

Minibus & group travel · Website, PWA & enquiry system
Before: Facebook page only, no booking routeAfter: full site with enquiry forms, reviews and app install
SJ Travel website on a phone
→ 005

Stuart's Executive Travel

Executive & airport transfers · Website & booking enquiries
Before: relying on repeat customers and referralsAfter: professional site winning new corporate and airport work
Stuart's Executive Travel website on a phone
→ 006

Jaz Travel

Minibus & taxi hire · Five-page site & booking system
Before: new business, nothing online at allAfter: five-page site with a full booking system and reviews page
Jaz Travel website on a phone
→
In detail

How it actually went

6Local businesses live
710Times those profiles were seen on Google
75Calls, website clicks & direction requests
~£10A year to run — just the domain

Taken from the Google Business Profile performance reports for Marc Nash Plumbing & Heating (323 views, 29 interactions) and Porky's Pic'ups (387 views, 46 interactions), for the period Google reports as May 2026 to October 2026. Views and interactions are Google's own metrics — how many people saw the listing, and how many then tapped to call, visit the website or get directions. They are not sales, and we make no claim that every one became a paying customer. What we do claim is that neither business was appearing in those searches before. Happy to show you the actual reports.

Marc Nash Plumbing & Heating

Gas Safe plumber · Caerphilly

What he needed

A Gas Safe registered engineer working entirely on word of mouth, with no website and nothing for customers to find when they searched for a plumber locally.

What we built

  • Full site, mobile-first
  • Gas Safe registration displayed properly
  • Emergency call-out banner
  • Floating call button on phones
  • Google Business Profile set up
  • Business schema and service areas for local search

What changed

Between May and October 2026 the Google profile was seen 323 times and produced 29 interactions — calls, website clicks and direction requests from people who'd never have found him before.

View live website →

Porky's Pic'ups

Taxi & waste clearance · Caerphilly

What he needed

Bookings coming in by phone and Facebook message, with no central record of who was going where and when.

What we built

  • Booking site with enquiry form
  • Private admin diary
  • Installable as an app — no app store
  • Click-to-call and WhatsApp
  • Google Business Profile set up

What changed

Bookings arrive in one place instead of three. Between May and October 2026 the Google profile we set up was seen 387 times and produced 46 interactions, with new five-star reviews coming in from customers.

View live website →

Stuart's Executive Travel

Executive & airport transfers

What he needed

A premium private-hire operator relying on repeat customers and referrals, with nothing online to win corporate or airport work from people who'd never met him.

What we built

  • Premium site to match the service
  • Quote request form
  • Fleet section — minibus and saloon
  • Coverage across the valleys and airports
  • Installable as an app

What changed

Something to send a business customer that looks the part, with a fixed-quote enquiry route instead of a phone number and hope.

View live website →

Pork Scrappings & SJ Travel

Waste clearance · Minibus hire

What they needed

Both were running on Facebook posts alone — no way for a customer to request a price without messaging and waiting.

What we built

  • Sites built to each brand
  • Quote request forms
  • Job galleries
  • Installable as apps
  • Local search setup

What changed

Both now have somewhere to send people that takes a proper enquiry, works on a phone, and doesn't disappear down a feed after two days.

View live website →

Jaz Travel

Minibus & taxi hire · up to 16 seats

What he needed

A brand new minibus and taxi firm starting from nothing — PSV licensed and CPC qualified, with vehicles on the road and no way for anyone to find or book them.

What we built

  • Five-page site, built to his own branding
  • Twelve-field booking system — dates, times, return legs, passenger counts
  • Separate contact and review forms
  • Dedicated reviews page with rating panel
  • Installs as an app on a phone
  • Business schema for local search

What changed

Went from no online presence to a full booking system taking enquiries day and night, with the vehicles, services and coverage all laid out properly. Bookings land straight in his inbox instead of being missed calls.

View live website →
Who we work with

If you serve local customers, we build for you

Plumbers & heating engineers Taxi & private hire Minibus & group travel Electricians Builders & groundworks Waste & clearance Landscapers Cleaners Dog groomers Barbers & salons Pubs & food Shops & small retailers Start-ups

Not on the list? That's fine — tell us what you do and we'll say honestly whether we can help.

Getting found, getting used

Built to be found — and used on a phone

Local SEO, honestly

Nobody can promise you the top spot on Google, and anyone who does is selling you something. What we do is build your presence so Google properly understands your business and local customers can find you.

  • Google Business Profile set up and optimised
  • Location and service targeting in the copy
  • Search-friendly page structure and headings
  • Page titles and descriptions written properly
  • Business schema so Google reads your details correctly
  • Consistent contact details everywhere
  • A review-request link so your rating builds
  • Analytics set up where it's useful

Built for the phone in your customer's hand

Most people who find a local trade or taxi firm are standing outside holding a phone, often in a hurry. That's who we design for first.

  • Loads fast, even on a bad signal
  • Mobile-first — designed on a phone, not shrunk to fit
  • Tap-to-call straight to your mobile
  • WhatsApp button where you use it
  • One-tap directions to you
  • Short enquiry forms that people finish
  • Add-to-home-screen so you sit next to their apps
Yours, properly

Not a template. Not a package. Your business.

Built around you

Every build starts with your business, not a theme someone else already sold a hundred times.

  • Your branding and colours
  • Your services, in your words
  • Your photos and your content
  • Your contact routes — call, WhatsApp, form, whatever you actually use
  • Your customer's journey from finding you to booking you

You own everything

On final payment, the lot is yours. No proprietary platform, no hostage fees, no requirement to stay with us.

  • The website and all its code
  • The design
  • The content and images
  • The domain name, registered in your name
  • Your Google Business Profile, owned by you

Running cost afterwards: roughly £10 a year for the domain. That's it. Take it to another developer whenever you like — nothing is locked.

Beyond the website

More than websites

A website is often only half the problem. If a job in your business is slow, manual or living in a notebook, it can usually be built into something better.

Custom Excel spreadsheets Sales dashboards CRM systems Job sheets & cost trackers Booking systems & diaries Quote calculators Customer databases Automated follow-ups Job sheets & trackers Reporting packs Bespoke business tools

Priced per job after a look at what you're doing now — tell us the problem.

In their words

What clients say

★★★★★

“Really happy with what Forged Digital did for Porky’s Pic’ups. The Google profile they set up has had 215 views in 3 weeks and brought in new customers, the booking system does exactly what I need. Works on a phone and can be added like an app.”

Simon Davies · Porky’s Pic’ups

Left on our Google Business Profile five weeks ago — the 215 views Simon mentions were the figure at the time he wrote it; that profile is now on 387. See it on Google →

No surprises

What happens after launch

Still here afterwards

  • First small tweak after launch — free
  • Any update after that — £25 each, flat
  • New pages or sections — £45
  • Google Business Profile management
  • New features as the business grows

No monthly retainer, no support contract. You pay when you actually need something.

Simple. Clear. No surprises.

50% to start→Build→You approve→50% on launch
  • Fixed price agreed before any work starts
  • Free live preview before you pay the balance
  • Prefer to spread it? Split the cost over three monthly payments — same price, no interest, no credit check
  • You own the code, design and domain outright
  • No lock-in — take it elsewhere whenever you like
Why Forged

Built for real businesses

Most digital agencies understand websites. We understand businesses.

We build for small businesses because that's who we understand — the ones where the owner answers the phone, does the job and does the invoicing afterwards. That shapes everything we build.

We build websites, CRM systems and automation that help businesses win more customers and save time. Every tool is built to earn its keep — because we know which problems actually eat your week, and we build the tools that kill them.

You deal directly with the people building your project — from the first conversation to launch and after. No account managers, no salespeople, no agency overhead — just honest advice and work built properly.

  • Same people start to finish — no handovers
  • Fixed pricing agreed before work starts
  • Fast turnaround — most sites live in a week
  • No lock-in and no monthly fees
  • You own it outright — code, design, domain
  • Built in Wales, for Welsh businesses
  • Built to earn its keep, not just to look nice
  • No jargon — plain answers to plain questions
6
Local businesses live and running
7
Days — first working version delivered
100%
Yours — you own everything we build
£0
Surprise fees or lock-in contracts
The shortlist

Why clients choose Forged

✓

Direct to the makers

You speak to the people building it — no call centres, no account managers, no middlemen.

✓

Fixed pricing

Agreed upfront. No surprise invoices later.

✓

Built in Wales

Local, reachable, and easy to sit down with.

✓

You own everything

No lock-in, no hostage licensing — it's yours outright.

✓

Fast turnaround

First working version in around 7 days, not months.

✓

Business-first thinking

Built to win you customers and save you time, not just to look nice.

Strike while
it's hot

Tell us what you need and we'll tell you what we'd recommend — no pressure, no obligation, no sales team. Free chat, honest answer, fixed price before anything starts.

✓

Message received — we'll be in touch within one working day.

★★★★★

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